360 degree products photos purchased up to 40% more

Studies have shown that in the same online shop products with 360-degree images are purchased up to 40% more than products with simple, two-dimensional images.

How can these results be explained?

The results can be easily explained by the preferences of customers in online shops:
"Customers want to see all the details of the product and see it from all angles, before they buy it. Just like they can in a real shop."

In the online shops which participated in the study, the conversion rates (number of product views / product purchased) was analyzed first with normal
two-dimensional images and then after the implementation of 360-degree photos.

The reason: The customer makes the same experience as he does in a real shop and can evaluate the product better.

 
How 360-degree photos work

The customer goes to the product page and the image begins to rotate. After the automatic rotation stops - to provide distraction of the customers for written information
- the customer can controle the image rotation and see the product of the desired angle.

The advantage over normal, two-dimensional images that show the product from different perspectives is that customers can see the product from all sites without interruption,
 which is very close to the perception of the product by direct contact in a real shop.
So the customer feels as safe as in a real shop in its decision.

 
ePages by Viamodul Supports 360-degree photos

With the ePages platform from Viamodul you can get the sale benefit from 360-degree images for your products.
For details, see the function "360-degree photos" below.

 
How to create easily 360-degree photos with PhotoCapture 360

In order to present a complete solution, we recommend PhotoCapture 360, which allows you completely independently to create 360-degree images easily.

More informations at

http://ortery.com/photography-equipment/photocapture-series/photocapture-360/

 
Implement 360-degree images on your ePages shop

The 360-degree images feature is available in your epages online shop from Viamodul by placing the functionality into the basket.
If you have not rented a shop at Viamodul, choose the one that fits bests to your .

 
Example clickoptica.com

Since clickoptica.com started, it has used very successfully 360-degree images for its products. Just take a look.